Leverage your expertise
to grow your business
Take advantage of the content marketing explosion and transform your struggles to acquire and keep customers
What Is Content Marketing
Content Marketing is the process of creating and sharing relevant, valuable, story-driven content – in multiple media formats – to attract, convert
and retain customers in a target market..
It’s the best approach to becoming a market’s recognized authority –
resulting in more customers, higher prices, greater loyalty
and lower marketing costs.
The single goal of content marketing is to drive profitable customer action.
“Content Marketing is all the Marketing that’s left”
Content Marketing Is Core
It’s the foundation of almost all forms of marketing
An effective content marketing strategy requires
that quality content is the foundation of
almost all forms of marketing.
- Search Marketing
- Inbound Marketing
- Editorial Advertising
- Public Relations
- Email Marketing
- Book Publishing
- Social Media
- Newsletter Marketing
Although all content formats – video, audio, image, text – should be used, audio and video should take priority due to their proven effectiveness in driving customer engagement and conversions.
“Traditional Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”
Why Business XLerator
“Content builds relationships. Relationships are built on trust. Trust drives revenue”
Discover how Business XLerator can help grow your business via the efficient and effective use of
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“These days, people want to learn before they buy,
be educated instead of pitched.”
Meet Our Team
Allen ensures the company’s tech team understands that most business executives and professionals have little interest in becoming proficient with technology. They know their company must have an effective online presence, but they want their role in making this happen to be simple, fast and easy.
As a result of Allen’s evangelism, Business XLerator doesn’t make unrealistic assumptions about what its customers can do, want to do or have time to do relative to content marketing.
As much as the digital age is upon us, the REALITY is that business executives and professionals still have plenty to do beyond interacting with the Internet. Therefore, Allen’s focus is in driving Business XLerator’s offerings towards elegant simplicity.
Allen has an MBA from the Wharton School and spent over 20 years in executive roles in corporate America until he caught the entrepreneurial bug. Since then he’s been part of the leadership team of three venture-funded startups and founded two companies. Allen is a published author and has taught both marketing and entrepreneurial marketing at the university level.
Allen’s passion is in helping business executives and professionals leverage their expertise to grow their business via the creation, production and distribution of multimedia content — while still having time to keep up with all their other responsibilities.
Jeff leads Business XLerator’s video and audio media production. He has been an avid student of multimedia technology for the past 15 years and now specializes in film, photography, editing, animation, and more.
Jeff’s passion for multimedia production started during a ten year stint as a professional BMX rider. During this time, he created hundreds of action sports videos that have been recognized globally.
Jeff joined Business XLerator because he wanted to take his passion, experience and creativity in multimedia production and use them to help business clients tell their stories in the most compelling manner using video, audio, photography and design.
Jeff loves to work hard but also enjoys himself while doing so.
Austin is a problem solver at heart. His passion at Business XLerator is helping clients express and develop their passion online. His joy is creating something that does more, and does it better than expected. He has a sometimes-frustrating habit of turning any yes or no question into a longer discussion of why and how, getting to the core of the issue or request while working on the best answer.
Austin works with clients and designers with the technical side in mind, and with the technical team to make sure that things go according to plan, and adapting when things don’t. He sees all challenges and problems as opportunities to learn and try something new.
Evan helps clients to develop sales funnels and take advantage of marketing automation technologies. In 2013, he traveled to Chandler, AZ to train as a certified consultant for Infusionsoft, one of the leading small business marketing automation platforms.
Evan also works with clients to help them develop a social media strategy that fits their time and budgets, and is an expert in content distribution technologies, including Business XLerator’s proprietary Content XLerator system.
In addition to his role at the company, Evan enjoys golfing, skiing, and playing basketball in his leisure time. He is also an avid fan of soccer and can tell you all about his favorite club, Arsenal.
Tim is the senior software engineer responsible for maintaining and extending the capabilities of Content XLerator and addressing complex technical issues that occasionally arise in client projects.
Happy to be in the background, churning through an endless task list of improvements to be made, Tim brings over 15 years of development and IT experience to this role.
When it comes to programming, Tim’s passion is solving challenges in the technology realm that directly save time and/or stress in the real world. He has worked to provide solutions for businesses of all sizes ranging from fledgling startups to recognizable names such as AOL and Phillip Morris. He especially loves taking ideas from brainstorming sessions, and transforming these ideas into functional, usable, web based tools.
Outside of his technology adventures, Tim can most likely be found outside working with his dairy sheep, tromping through the woods, or competing in triathlons.
Jim Esten is the senior support technician for both the internal team and external clients handling hosting and security.
With almost two decades of consulting experience including over five years in the Hewlett Packard services group, Jim has spanned the technology field (and occasionally the planet!) doing everything from teaching undergraduate embedded programming to global program management with on shore, off shore and near shore teams for one of the world’s largest manufacturers.
James is the WordPress Theme Developer and Specialist for Business XLerator. He is fluent in (X)HTML, CSS, PHP, and jQuery and works closely with the team to produce the best WordPress Themes possible.
He has been interested in the internet and learning about web development for the past 10 years, and has been doing so professionally for the past 5.
James attended the University of Wisconsin Milwaukee, graduating there in January of 2010 with a Bachelors of Science in Information Resources.
Mark is Business XLerator’s online marketing specialist.
He is well versed in Search Engine Optimization (SEO), paid advertisement (PPC) and web analytics and has experience in a wide variety of industry niches. He develops online marketing strategies depending on the website’s needs and overall goal.
Mark has over ten years experience in online marketing and has successfully completed the Google Analytics certification exam.
“Content is king, but distribution is queen. And she wears the pants”