Authority Websites, Blogs, Social Media
Better leverage your expertise by optimizing your online presence
A business’s website, blog and social media accounts have one purpose – to drive profitable customer action – and rarely do they accomplish that goal at the level they should.
At Business XLerator we use the term “authority” to describe the online properties we develop and maintain because that’s their intent – to position our clients as the recognized authority in their market niche, which results in more customers, higher prices, greater loyalty and lower marketing costs.
To be successful online now requires much more than just having a fancy web design.
Today, businesses must have multiple online properties (website, blog, social media accounts, iTunes account) and aggressively use all forms of content marketing, including search marketing, social media, inbound marketing, eNewsletters, email marketing, editorial advertising, website design, pay-per-click advertising (e.g., Google Adwords) and more.
The reality is that the most powerful marketing medium on the planet has become horrendously complex.
Business XLerator, located in Milwaukee, WI, has invested in the people and the online tools to make it possible for our clients to gain the full marketing power of the Internet without having to deal with its complexity due to our website design, blogging, social media and pay-per-click advertising expertise.
To review our approach for the development and maintenance of a business’s website, blog and social media accounts, please read our report: The Eight Critical Goals For Online Marketing Success: Learn how to create a great online presence for your business despite the horrendous complexity of the Internet. Please go here to access this free report.
Here is a brief overview of the first five of the eight goals:
- Traffic – getting people to visit your online properties
- Conversion – getting visitors to take some sort of action so you can interact with them again
- Pre-frame – getting visitors, before they take the next step with you, predisposed to do business with your company
- Credibility – convincing visitors they should feel confident in doing business with your company
- Personality – differentiating by demonstrating your business is operated by real people with whom visitors can relate
To learn more about our Authority Website Design, Blog, Social Media services, please submit the form below or call us at: 877-529-9298.